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The business of wine : a global perspective /
"The enjoyable nectar of grapes and the business of bringing it to consumers have already had a long history, but never before has the wine industry seen so much change. The Business of Wine is aimed at anyone with an interest in broadening his or her view of wine to encompass some of the fasci...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Copenhagen] : Portland, OR :
Copenhagen Business School Press ; Distribution North America, International Specialized Book Services,
©2008.
|
| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 245 | 0 | 4 | |a The business of wine : |b a global perspective / |c Per V. Jenster [and others]. |
| 250 | |a 1st ed. | ||
| 260 | |a [Copenhagen] : |b Copenhagen Business School Press ; |a Portland, OR : |b Distribution North America, International Specialized Book Services, |c ©2008. | ||
| 300 | |a 1 online resource (.) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 340 | |g polychrome. |2 rdacc |0 http://rdaregistry.info/termList/RDAColourContent/1003 | ||
| 347 | |a data file | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | 1 | |a "The enjoyable nectar of grapes and the business of bringing it to consumers have already had a long history, but never before has the wine industry seen so much change. The Business of Wine is aimed at anyone with an interest in broadening his or her view of wine to encompass some of the fascinating complexities of the business side of this international industry." "It is also the intention that it provides substantive reading for the professional, the academic, or the student seeking to gain deeper insight into the structure and economics of the industry as well as into the various trends and pressures which are currently affecting it."--Jacket | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | 0 | |g Ch. 1. |t Market Overview -- |g Ch. 2. |t Vineyards of the World -- |g Ch. 3. |t Consumer Behavior -- |g Ch. 4. |t Product Categories -- |g Ch. 5. |t Production -- |g Ch. 6. |t History and Development of the Distribution System -- |g Ch. 7. |t The Marketing of Wine -- |g Ch. 8. |t Companies and How They Compete -- |g Ch. 9. |t Legislation and Political Issues -- |g Ch. 10. |t The Future Outlook. |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Wine industry. | |
| 650 | 0 | |a Wine |x Marketing. | |
| 650 | 0 | |a Wine and wine making. | |
| 650 | 0 | |a Wine industry |v Statistics. | |
| 650 | 0 | |a Wine |x Marketing |v Statistics. | |
| 650 | 0 | |a Wine and wine making |v Statistics. | |
| 650 | 0 | |a Viticulture. | |
| 650 | 6 | |a Vin |x Industrie. | |
| 650 | 6 | |a Vin |x Industrie |v Statistiques. | |
| 650 | 6 | |a Viticulture. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Service. |2 bisacsh | |
| 650 | 7 | |a Viticulture |2 fast | |
| 650 | 7 | |a Wine and wine making |2 fast | |
| 650 | 7 | |a Wine industry |2 fast | |
| 650 | 7 | |a Wine |x Marketing |2 fast | |
| 655 | 7 | |a Statistics |2 fast | |
| 655 | 7 | |a Statistics. |2 lcgft | |
| 655 | 7 | |a Statistiques. |2 rvmgf | |
| 700 | 1 | |a Jenster, Per V. | |
| 758 | |i has work: |a The business of wine (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG87FWMTJwdwJqwjcrfpfq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Business of wine. |b 1st ed. |d [Copenhagen] : Copenhagen Business School Press ; Portland, OR : Distribution North America, International Specialized Book Services, ©2008 |z 9788763002011 |w (DLC) 2008276549 |w (OCoLC)176918850 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3400783 |z Texto completo |
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