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The Strategic Drucker : Growth Strategies and Marketing Insights from the Works of Peter Drucker.
The strategy and marketing wisdom of Peter Drucker, compiled into one handy guidePeter Drucker was widely considered the father of modern management. His 39 books and countless scholarly and popular articles predicted many of the major economic developments of the late twentieth century, and his inf...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Swaim, Robert W. | |
| 245 | 1 | 4 | |a The Strategic Drucker : |b Growth Strategies and Marketing Insights from the Works of Peter Drucker. |
| 260 | |a Hoboken : |b John Wiley & Sons, |c 2011. | ||
| 300 | |a 1 online resource (324 pages) | ||
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| 505 | 0 | |a The Strategic Drucker: Growth Strategies and Marketing Insights from The Works of Peter Drucker; Contents; Acknowledgments; Preface: Peter F. Drucker (1909-2005); Chapter 1: Drucker on Managing Growth; Chapter 2: Strategy and the Purpose of a Business; Chapter 3: Dissecting the Interview and Drucker on Marketing; Chapter 4: The Five Deadly Business Sins; Chapter 5: Innovation and Entrepreneurship; Chapter 6: Getting Rid of Yesterday; Chapter 7: External Growth Strategies; Chapter 8: Family Business Management; Chapter 9: Drucker and the Next Society. | |
| 505 | 8 | |a Chapter 10: Planning and Managing Organizational ChangeChapter 11: Strategic Planning: The Entrepreneurial Skill; Chapter 12: Strategic Decision Making; Appendix A: Strategic Management Application Tools; Bibliography; Index. | |
| 520 | |a The strategy and marketing wisdom of Peter Drucker, compiled into one handy guidePeter Drucker was widely considered the father of modern management. His 39 books and countless scholarly and popular articles predicted many of the major economic developments of the late twentieth century, and his influence upon modern business is almost immeasurable. In The Strategic Drucker, Drucker associate and student Robert Swaim has distilled Drucker's most important business strategies and philosophies into one valuable book. Swaim recounts and compiles Drucker's insight on growth, strategic planning, sa. | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 600 | 1 | 0 | |a Drucker, Peter F. |q (Peter Ferdinand), |d 1909-2005. |
| 600 | 1 | 7 | |a Drucker, Peter F. |q (Peter Ferdinand), |d 1909-2005 |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJrRfFGBtC6vYmctR3Krv3 |
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| 650 | 0 | |a Marketing. | |
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| 650 | 6 | |a Marketing. | |
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