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Entrepreneurship : an International Introduction.
Entrepreneurship means different things to different people, but the entrepreneurial personality is a critical success factor to any new business. These traits are also increasingly in great demand at established multinational corporations.ÈThis groundbreaking textbook differs from its competitors b...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front Cover; Entrepreneurship: An international introduction; Copyright Page; Contents????????????????????????????????????????; List of case studies????????????????????????????????????????????????????????????????????????????; List of illustrations???????????????????????????????????????????????????????????????????????????????; List of tables??????????????????????????????????????????????????????????; Foreword by Professor Louis Jacques Filion; Acknowledgments?????????????????????????????????????????????????????????????; Introduction????????????????????????????????????????????????????
- Who should read this book???????????????????????????????????????????????????????????????????????????????????????????????Entrepreneurship in a global context????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????; Basic theoretical models in entrepreneurship at a glance: a research evolutionary perspective; National culture and entrepreneurship???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
- Entrepreneurs versus small-business owners??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????Entrepreneurship today??????????????????????????????????????????????????????????????????????????????????; The book's approach?????????????????????????????????????????????????????????????????????????; Part I: The reource-based perspective in the entrepreneurial course; 1. The environment and entrepreneurship; The market analysis?????????????????????????????????????????????????????????????????????????
- Uses of market segmentation?????????????????????????????????????????????????????????????????????????????????????????????????The environment?????????????????????????????????????????????????????????????; Clientele???????????????????????????????????????????; Summary?????????????????????????????????????; 2. The entrepreneurial culture; What is entrepreneuriel culture?????????????????????????????????????????????????????????????????????????????????????????????????????????????????; Processes that structure the entrepreneurial culture; Summary?????????????????????????????????????; 3. 'Entreprening'