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Entrepreneurship : an International Introduction.

Entrepreneurship means different things to different people, but the entrepreneurial personality is a critical success factor to any new business. These traits are also increasingly in great demand at established multinational corporations.ÈThis groundbreaking textbook differs from its competitors b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kariv, Dafna
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & Francis, 2011.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Entrepreneurship :  |b an International Introduction. 
260 |a Hoboken :  |b Taylor & Francis,  |c 2011. 
300 |a 1 online resource (330 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
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505 0 |a Front Cover; Entrepreneurship: An international introduction; Copyright Page; Contents????????????????????????????????????????; List of case studies????????????????????????????????????????????????????????????????????????????; List of illustrations???????????????????????????????????????????????????????????????????????????????; List of tables??????????????????????????????????????????????????????????; Foreword by Professor Louis Jacques Filion; Acknowledgments?????????????????????????????????????????????????????????????; Introduction???????????????????????????????????????????????????? 
505 8 |a Who should read this book???????????????????????????????????????????????????????????????????????????????????????????????Entrepreneurship in a global context????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????; Basic theoretical models in entrepreneurship at a glance: a research evolutionary perspective; National culture and entrepreneurship??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? 
505 8 |a Entrepreneurs versus small-business owners??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????Entrepreneurship today??????????????????????????????????????????????????????????????????????????????????; The book's approach?????????????????????????????????????????????????????????????????????????; Part I: The reource-based perspective in the entrepreneurial course; 1. The environment and entrepreneurship; The market analysis????????????????????????????????????????????????????????????????????????? 
505 8 |a Uses of market segmentation?????????????????????????????????????????????????????????????????????????????????????????????????The environment?????????????????????????????????????????????????????????????; Clientele???????????????????????????????????????????; Summary?????????????????????????????????????; 2. The entrepreneurial culture; What is entrepreneuriel culture?????????????????????????????????????????????????????????????????????????????????????????????????????????????????; Processes that structure the entrepreneurial culture; Summary?????????????????????????????????????; 3. 'Entreprening' 
500 |a What does it take to be an entrepreneur?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????Is there a background that prompts entrepreneurship????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? 
500 |a Main characteristics of today's entrepreneurship and entrepreneurs?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? 
520 |a Entrepreneurship means different things to different people, but the entrepreneurial personality is a critical success factor to any new business. These traits are also increasingly in great demand at established multinational corporations.ÈThis groundbreaking textbook differs from its competitors by placing an emphasis both on the core processes and practices of entrepreneurship, as well as demonstrating the impact of complex, local environments in shaping the processes of entrepreneurship. Topics include:ÈMain processes of entrepreneurial venture creation, innovationänd growt. 
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