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The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications /
A review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and relates major trends in the theory and practice of brand valuation. --from publisher description.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, U.K. :
Wiley,
[2009]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Salinas, Gabriela. | |
| 245 | 1 | 4 | |a The international brand valuation manual : |b a complete overview and analysis of brand valuation techniques, methodologies and applications / |c Gabriela Salinas. |
| 264 | 1 | |a Chichester, U.K. : |b Wiley, |c [2009] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a The Concept and Relevance of Brand -- The Origin and Evolution of Valuation Methods -- Brand Valuation Method and Process -- General Approaches to Brand Valuation. | |
| 520 | |a A review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and relates major trends in the theory and practice of brand valuation. --from publisher description. | ||
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2011. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
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| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Valuation. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Produits de marque. | |
| 650 | 6 | |a Évaluation. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Accounting |x Financial. |2 bisacsh | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Valuation |2 fast | |
| 650 | 7 | |a Markenwert |2 gnd | |
| 650 | 7 | |a Entreprises |x Évaluation. |2 ram | |
| 650 | 7 | |a Produktimage. |2 stw | |
| 650 | 7 | |a Theorie. |2 stw | |
| 653 | 0 | |a Brand name products |a Valuation | |
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| 655 | 7 | |a Academic theses |2 fast | |
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| 655 | 7 | |a Thèses et écrits académiques. |2 rvmgf | |
| 758 | |i has work: |a The international brand valuation manual (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGbKtHwchTf4MDjkYrMvDy |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Salinas, Gabriela. |t International brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications. |d Chichester, U.K. : Wiley, 2009 |z 9780470740316 |w (DLC) 2009004184 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=698227 |z Texto completo |
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