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The inscrutable shopper : consumer resistance in retail /
Traditional retail marketing theory has aimed to assist retailers with ideas, suggestions, and methods to attract shoppers and encourage them to spend, and ideally engender loyalty. Attracting shoppers, and encouraging them to purchase, has traditionally involved a range of marketing tactics within...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Corporate Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
Ã2012.
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| Edition: | 1st ed. |
| Series: | Consumer behavior collection.
Business Expert Press digital library. |
| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Introduction
- Part I. Retailing and the consumer
- 1. A brief history of the consumer society
- 2. A brief history of shopping
- 3. The inscrutable shopper
- Part II. Elements of consumer resistance
- 4. A model of consumer resistance
- 5. Responses: mainstream and fringe
- Part III. The strategic retailer
- 6. Implications for retailers
- 7. Responsible retailing
- 8. Best practice considerations
- 9. Conclusion
- Notes
- References
- Recommended reading
- Index.