Lincoln, Inc. : Selling the Sixteenth President in Contemporary America.

From Lincoln-themed cocktails and waffle-parlors to high-tech museums and steamy romance novels, the image of Abraham Lincoln so permeates the national imagination that we now find him in the unlikeliest of places. In Lincoln, Inc., Jackie Hogan examines the uses (and abuses) of the sixteenth presid...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Rowman & Littlefield Publishers, Inc. 2011.
Temas:
Lincoln, Abraham, > 1809-1865 > Influence.
Lincoln, Abraham, > 1809-1865 > Public opinion.
Lincoln, Abraham, > 1809-1865 > Miscellanea.
Lincoln, Abraham, > 1809-1865.
Public opinion > United States.
Market segmentation > United States.
Opinion publique > États-Unis.
Segmentation du marché > États-Unis.
Influence (Literary, artistic, etc.)
Market segmentation.
Public opinion.
United States.
Electronic resource.
Trivia and miscellanea.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Lincoln, Inc.
  • Contents
  • Acknowledgments
  • Chapter 01: Lincoln, Inc.: Selling the Sixteenth President
  • Chapter 02: Mr. Lincoln's Coattails: Marketing, Memorabilia, and Presidential Tourism
  • Chapter 03: Packaging the President: Lincoln Biographies
  • Chapter 04: Telling Fictions: Lincoln in Literature, Television, and Film
  • Chapter 05: What Would Lincoln Do? The Sixteenth President in Twenty-First-Century Politics
  • Chapter 06: A Is for Abe: Teaching Lincoln
  • Chapter 07: Lincoln under Glass: The Great Emancipator in American Museums
  • Chapter 08: Selling Lincoln: Who Do We Think We Are?
  • Notes
  • Bibliography
  • Index
  • About the Author.

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