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Open Source customer relationship management solutions : potential for an impact of Open Source CRM solutions on small- and medium sized enterprises /

The book reveals the overall importance of a customer relationship management system especially for small and medium-sized enterprises. In addition to the topic of CRM, the increasing importance and possibilities of open source software is revealed. The main research question consists of the idea if...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Vogt, Henrik
Format: Électronique eBook
Langue:Inglés
Publié: Hamburg [Germany] : Diplomica Verlag, 2008.
Sujets:
Accès en ligne:Texto completo