The economics and financing of media companies /

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In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues that affect them.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Picard, Robert G.
Format: Electronic eBook
Language:Inglés
Published: New York : Fordham University Press, 2011.
Edition:2nd ed.
Subjects:
Mass media > Economic aspects.
Mass media > Finance.
Médias > Aspect économique.
Médias > Finances.
BUSINESS & ECONOMICS > Industries > Media & Communications.
Mass media > Economic aspects
Mass media > Finance
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