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The brutal truth about Asian branding : and how to break the vicious cycle /
"The world of Asian* brands is best characterized by complementary portions of confusion, delusion and outright ignorance by senior managers and brand owners. The net result is that the development of Asian brands has been arrested and significantly lags behind those in the West. Repeated surve...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Singapore :
Wiley,
2011.
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| Subjects: | |
| Online Access: | Texto completo |