Pre-Commerce : How Companies and Customers are Transforming Business Together.

Ideas for leaders to engage directly with customers to shape their brand and marketplace successSince its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Pearson, Bob
Autres auteurs: Addicks, Mark
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken : John Wiley & Sons, 2011.
Sujets:
Consumer behavior.
Social media > Economic aspects.
Customer relations > Technological innovations.
Internet marketing.
Consommateurs > Comportement.
Médias sociaux > Aspect économique.
Marketing sur Internet.
Consumer behavior
Internet marketing
Social media > Economic aspects
Accès en ligne:Texto completo
Table des matières:
  • Cover; Contents; Title; Copyright; Dedication; Foreword; Chapter 1: The Rise of Pre-Commerce; Chapter 2: The Evolution of e-Commerce; Chapter 3: The Move from Market Research to Customer Insights; Chapter 4: Meet the New Influencers; Chapter 5: The Secrets to Successful Pre-Commerce Marketing; Chapter 6: Building Ambassadors for Your Brands; Chapter 7: The Tectonic Plates of the Pre-Commerce World; Chapter 8: How Idea Generation Works; Chapter 9: Customer Support; Chapter 10: Politics and Business; Chapter 11: Creating Your Intellectual Network; Chapter 12: Antibodies, Enablers, and Heroes.
  • Conclusion: Getting StartedEndnotes; Acknowledgments; About the Author; Index.

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