The Entrepreneur's Guide to Marketing.

Marketing often scares entrepreneurs. They've sweat buckets coming up with a valuable product or service, and now they have to sell it? Won't it sell itself? No. But, as marketing expert Bob Everett shows, marketing is just not that hard. At some level, entrepreneurs know that. They know w...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Everett, Robert F.
Format: Electronic eBook
Language:Inglés
Published: Santa Barbara : ABC-CLIO, 2008.
Subjects:
Marketing > Management.
Marketing > Decision making.
Small business marketing.
Sales management.
Business.
Marketing > Gestion.
Ventes > Gestion.
Marketing > Decision making
Marketing > Management
Sales management
Small business marketing
Online Access:Texto completo
Table of Contents:
  • Acknowledgments; Introduction; 1. Marketing Demystified; 2. Marketing Applied: A Strategic Overview of Marketing; 3. What Do I Want?; 4. Your Market and What It Needs; 5. Your Operational Environment; 6. Assessing Your Own Capabilities; 7. Identifying and Evaluating Your Competitors; 8. Positioning Your Product or Service; 9. Pricing Your Products and Services; 10. Deciding on Your Marketing Strategy; 11. Developing and Delivering Your Message; 12. Getting Your Message out There; 13. Selling Effectively and Ethically; 14. Standing by Your Word; 15. Calling in the Pros.

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