Crisis Management By Apology : Corporate Response to Allegations of Wrongdoing.

This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individu.

Détails bibliographiques
Cote:Libro Electrónico
Format: Électronique eBook
Langue:Inglés
Publié: Taylor & Francis 2005.
Sujets:
Corporate image.
Crisis management.
Apologizing.
Corporations > Public relations.
Business communication.
Entreprises > Image.
Gestion de crise.
Excuses (Regret)
Sociétés > Relations publiques.
Communication dans l'entreprise.
corporate image.
Apologizing
Business communication
Corporate image
Corporations > Public relations
Crisis management
Electronic resource.
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