Marketing and public relations for museums, galleries, cultural and heritage attractions /

Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums,...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: French, Ylva (Author), Runyard, Sue (Author)
Format: Electronic eBook
Language:Inglés
Published: Abingdon, Oxon [UK] ; New York, NY : Routledge, 2011.
Edition:First edition
Subjects:
Museums > Marketing.
Museums > Public relations.
Arts > Marketing.
Arts > Public relations.
Cultural property > Marketing.
Cultural property > Public relations.
Arts > Relations publiques.
TRAVEL > Museums, Tours, Points of Interest.
BUSINESS & ECONOMICS > Museum Administration & Museology.
REFERENCE > General.
Arts > Marketing
Museums > Marketing
Museums > Public relations
Museer.
Markedsføring.
Gallerier (Kunstsamlinger)
Kultur.
Publikumskontakt.
Kunst.
Online Access:Texto completo

Internet

Texto completo

Items no disponibles

Holdings details from

Similar Items