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The Value of Arts for Business.
Shows how the arts can be used to enhance value-creation capacity and boost business performance.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Leiden :
Cambridge University Press,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Half-title; Title; Copyright; Dedication; Contents; Figures; Boxes; Acknowledgements; Foreword; Introduction; 1 Why arts matter in management; 2 The arts into action: Arts-based Initiatives; 3 The value of Arts-based Initiatives in business; 4 Arts-based Initiatives and business performance; 5 Managing Arts-based Initiatives to improve business performance; A closing remark; Appendix A: fundamental assumption: the distinction between the rational and emotive mind; Notes; References; Index.