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Wired and Dangerous : How Your Customers Have Changed and What to Do About It.

In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain - they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong....

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Bell, Chip R.
Other Authors: Patterson, John R.
Format: Electronic eBook
Language:Inglés
Published: San Francisco : Berrett-Koehler Publishers, 2011.
Edition:0 ed.
Subjects:
Online Access:Texto completo
Table of Contents:
  • Cover; Contents; PART ONE: The Situation: Welcome to Turbulent Times!; PART TWO: The Resolution: Manifesto: The Wired and Dangerous Link; PART THREE: Suggestions for Partnering with Customers: Flash Drive: Tools and Favorites; Notes; Bibliography; Thanks; Index; About the Authors.