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Wired and Dangerous : How Your Customers Have Changed and What to Do About It.
In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain - they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong....
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Berrett-Koehler Publishers,
2011.
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| Edición: | 0 ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Contents; PART ONE: The Situation: Welcome to Turbulent Times!; PART TWO: The Resolution: Manifesto: The Wired and Dangerous Link; PART THREE: Suggestions for Partnering with Customers: Flash Drive: Tools and Favorites; Notes; Bibliography; Thanks; Index; About the Authors.