Corporate Culture : the Ultimate Strategic Asset.
Organizational culture is a quiet, but driving, influence on our perception of a company, whether as a consumer or as an employee. For instance, we know Southwest Airlines as laid back and friendly. We think of Google as innovative. To almost every well-know company we can assign a character. It is...
Cote: | Libro Electrónico |
---|---|
Auteur principal: | |
Autres auteurs: | |
Format: | Électronique eBook |
Langue: | Inglés |
Publié: |
Palo Alto :
Stanford University Press,
2011.
|
Sujets: | |
Accès en ligne: | Texto completo |
Search Result 1