Corporate Culture : the Ultimate Strategic Asset.
Organizational culture is a quiet, but driving, influence on our perception of a company, whether as a consumer or as an employee. For instance, we know Southwest Airlines as laid back and friendly. We think of Google as innovative. To almost every well-know company we can assign a character. It is...
Call Number: | Libro Electrónico |
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Main Author: | |
Other Authors: | |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
Palo Alto :
Stanford University Press,
2011.
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Subjects: | |
Online Access: | Texto completo |
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