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Corporate Culture : the Ultimate Strategic Asset.

Organizational culture is a quiet, but driving, influence on our perception of a company, whether as a consumer or as an employee. For instance, we know Southwest Airlines as laid back and friendly. We think of Google as innovative. To almost every well-know company we can assign a character. It is...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Flamholtz, Eric
Other Authors: Randle, Yvinne
Format: Electronic eBook
Language:Inglés
Published: Palo Alto : Stanford University Press, 2011.
Subjects:
Online Access:Texto completo
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by Flamholtz, Eric
Published 2011
Texto completo
Electronic eBook