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|a 302.2
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|a UAMI
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|a Usmani, B. D.
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|a Encyclopaedia of Mass Communication.
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|a New Delhi :
|b Himalaya Pub. House,
|c 2008.
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|a 1 online resource (958 pages)
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336 |
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|a text
|b txt
|2 rdacontent
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|a Vol 1 COVER; Contents; Introduction; Role of Media; Impact of Media; Significance of Media; Production of Newspaper; Press in India; Different Waves; Concept of Communication; Communication Methods; Basic Aspects of Communication; Basic Aspects of Information; Disciplined Media; Role of Law; Bibliography; Vol 2 COVER; Contents; Concept and Perception; Some Concepts; Various Theories; Fundamental Concerns; The Openings; Goals and Targets; Moral Factors; Ethical Values; Social Orientation; Political Orientation; Publicity Factors; Response of the Audience; People's Response; Role of Censorship.
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|a Proprietors' RoleBibliography; Vol 3 COVER; Contents; The Framework; Scene in India; International Scene; Scene in West; Scene in Muslim World; Scene in Pakistan; Journey of Celluloid; Development of Photography; Printing Process; Bibliography.
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|a Print version record.
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|a In today`s global world, Mass Communication is a vital part of our life. Mass communication means a lot of people, talking on telephone, sending and receiving e-mail, writing and receiving letters. Interestingly, unit very recently the accepted meaning of the term; mass communication did not describe mass communication, as communication taking place on a mass scale. What was, and still is, more often termed as mass communication, is the communication that happens by means of movies, big daily newspapers and broadcasts-the creation and mass distribution of information and entertainment. However.
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590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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650 |
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|a Mass media
|v Encyclopedias.
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650 |
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|a Communication
|v Encyclopedias.
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650 |
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|a Médias
|v Encyclopédies.
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650 |
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6 |
|a Information
|v Encyclopédies.
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650 |
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7 |
|a Communication
|2 fast
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650 |
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7 |
|a Mass media
|2 fast
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655 |
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7 |
|a Encyclopedias
|2 fast
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776 |
0 |
8 |
|i Print version:
|a Usmani, B.D.
|t Encyclopaedia of Mass Communication: Volumes 1- 3.
|d New Delhi : Himalaya Publishing House, ©2008
|z 9788184881189
|
856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=588143
|z Texto completo
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938 |
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|a ProQuest Ebook Central
|b EBLB
|n EBL588143
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|a ProQuest MyiLibrary Digital eBook Collection
|b IDEB
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|a YBP Library Services
|b YANK
|n 5049564
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|a 92
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