Branding Canada : projecting Canada's soft power through public diplomacy /

The communications revolution and increased democratization and globalization have made every country more aware of its image and reputation - its "national brand." Whether a country needs to build international coalitions against terrorism, encourage cooperation to protect the environment...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Potter, Evan H. (Evan Harold), 1964-
Format: Electronic eBook
Language:Inglés
Published: Montreal [Que.] : McGill-Queen's University Press, ©2009
Subjects:
Since 1945
Diplomacy.
Public relations and politics > Canada > History.
Diplomatie.
Relations publiques et politique > Canada > Histoire.
diplomacy.
POLITICAL SCIENCE > Government > International.
POLITICAL SCIENCE > International Relations > General.
Diplomacy
International relations
Public relations and politics
Diplomatic relations
Außenpolitik
Öffentlichkeitsarbeit
Canada > Foreign relations > 1945-
Canada > Relations.
Canada > Relations extérieures > 1945-
Canada > Relations > Canada.
Canada
Kanada
History
Online Access:Texto completo
Table of Contents:
  • 1. Introduction: Canada's Warm but Fuzzy International Image
  • pt. 1. Definitions, Debates, History
  • 2. What Is Public Diplomacy?
  • 3. The Origins and Development of Canada's Public Diplomacy / Sean Rushton
  • pt. 2. The Instruments
  • 4. Public Affairs and International Cultural Relations
  • 5. International Education
  • 6. International Broadcasting and New Media
  • 7. The Economic Face of Public Diplomacy: International Business Promotion and Tourism / Jason Bouzanis
  • pt. 3. The Process
  • 8. The Practice of Public Diplomacy
  • 9. How to Brand Canada: Experiences on the Ground
  • 10. A New Architecture for Canada's Public Diplomacy.

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