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Innovation : a very short introduction /
"What is innovation? How important is innovation in business? How can we use it to succeed? In the last 150 years our world has been transformed - largely due to innovation. Our parents were born into a world where television had yet to be invented, and there was no penicillin or frozen food. O...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Oxford ; New York :
Oxford University Press,
2010.
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| Series: | Very short introductions.
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| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- 1. Josiah Wedgwood: the world's greatest innovator
- 2. Joseph Schumpeter's gales of creative destruction
- 3. London's wobbly bridge: learning from failure
- 4. Stephanie Kwolek's new polymer: from labs to riches
- 5. Thomas Edison's organizational genius
- 6. Building a smarter planet?