New food product development : from concept to marketplace /

Mostrar otras versiones (1)

This new edition of a bestselling text in food product development provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, then moving through development, final screening, and introduction into th...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fuller, Gordon W.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton, FL : CRC Press, ©2011.
Edición:3rd ed.
Temas:
Food > Marketing.
Food > Research.
New products > Marketing.
Product management.
Food industry and trade > Technological innovations.
Aliments > Recherche.
Produits commerciaux > Gestion.
consumer behaviour.
innovation.
marketing.
research.
trade.
foods.
product development.
ingredients.
food industry.
TECHNOLOGY & ENGINEERING > Food Science.
Technology.
Food industry and trade > Technological innovations
Food > Marketing
Food > Research
New products > Marketing
Product management
Lebensmittel
Produktinnovation
Productontwikkeling.
Levensmiddelen.
Levensmiddelenindustrie.
Livsmedel.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Chapter 1. What Is New Food Product Development?
  • Chapter 2. The New Product Development Team: Company Organization and Its Influence on New Product Development
  • Chapter 3. What Are the Sources for New Product Ideas?
  • Chapter 4. Strategy and the Strategists
  • Chapter 5. The Tacticians: Their Influence in Product Development
  • Chapter 6. The Legal Department: Protecting the Company
  • Its Name, Goodwill, and Image
  • Chapter 7. Quality Control: Protecting the Consumer, the Product, and the Company
  • Chapter 8. Going to Market: Success or Failure?
  • Chapter 9. Why Farm Out New Product Development?
  • Chapter 10. New Food Product Development in the Food Service Industry
  • Chapter 11. Product Development in the Food Additive and Food Ingredient Industries
  • Chapter 12. Dancing but Uncertain of the Music.

Ejemplares similares