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New food product development : from concept to marketplace /
This new edition of a bestselling text in food product development provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, then moving through development, final screening, and introduction into th...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Boca Raton, FL :
CRC Press,
©2011.
|
| Edición: | 3rd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Fuller, Gordon W. | |
| 245 | 1 | 0 | |a New food product development : |b from concept to marketplace / |c Gordon W. Fuller. |
| 250 | |a 3rd ed. | ||
| 260 | |a Boca Raton, FL : |b CRC Press, |c ©2011. | ||
| 300 | |a 1 online resource (xix, 487 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Chapter 1. What Is New Food Product Development? -- Chapter 2. The New Product Development Team: Company Organization and Its Influence on New Product Development -- Chapter 3. What Are the Sources for New Product Ideas? -- Chapter 4. Strategy and the Strategists -- Chapter 5. The Tacticians: Their Influence in Product Development -- Chapter 6. The Legal Department: Protecting the Company -- Its Name, Goodwill, and Image -- Chapter 7. Quality Control: Protecting the Consumer, the Product, and the Company -- Chapter 8. Going to Market: Success or Failure? -- Chapter 9. Why Farm Out New Product Development? -- Chapter 10. New Food Product Development in the Food Service Industry -- Chapter 11. Product Development in the Food Additive and Food Ingredient Industries -- Chapter 12. Dancing but Uncertain of the Music. | |
| 520 | |a This new edition of a bestselling text in food product development provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, then moving through development, final screening, and introduction into the marketplace. With extensive experience in new food product development, the author outlines ways a company can organize for new product development and utilize available resources. He focuses on the roles, functions, and interactions of the members of the food product development team as well as other company departments and outside resources in the food product development process. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Food |x Marketing. | |
| 650 | 0 | |a Food |x Research. | |
| 650 | 0 | |a New products |x Marketing. | |
| 650 | 0 | |a Product management. | |
| 650 | 0 | |a Food industry and trade |x Technological innovations. | |
| 650 | 6 | |a Aliments |x Recherche. | |
| 650 | 6 | |a Produits commerciaux |x Gestion. | |
| 650 | 7 | |a consumer behaviour. |2 agrovoc | |
| 650 | 7 | |a innovation. |2 agrovoc | |
| 650 | 7 | |a marketing. |2 agrovoc | |
| 650 | 7 | |a research. |2 agrovoc | |
| 650 | 7 | |a trade. |2 agrovoc | |
| 650 | 7 | |a foods. |2 agrovoc | |
| 650 | 7 | |a product development. |2 agrovoc | |
| 650 | 7 | |a ingredients. |2 agrovoc | |
| 650 | 7 | |a food industry. |2 agrovoc | |
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| 650 | 7 | |a Food |x Research |2 fast | |
| 650 | 7 | |a New products |x Marketing |2 fast | |
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| 758 | |i has work: |a New food product development (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFxc7rhQGGvmTX3mTGXCBd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Fuller, Gordon W. |t New food product development. |b 3rd ed. |d Boca Raton, FL : CRC Press, ©2011 |z 9781439818640 |w (DLC) 2011006893 |w (OCoLC)663445080 |
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