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The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership /
"The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading...
| Call Number: | Libro Electrónico |
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| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
San Francisco, CA :
Jossey-Bass,
©2011.
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| Edition: | 2nd ed. |
| Series: | Jossey-Bass business & management series.
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| Subjects: | |
| Online Access: | Texto completo Texto completo |
| Summary: | "The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types--large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation"--Provided by publisher. |
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| Physical Description: | 1 online resource (xxix, 442 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781118016336 1118016335 9781118016343 1118016343 9781118016350 1118016351 1283052539 9781283052535 9786613052537 6613052531 |