Escalation in Decision-Making : Behavioural Economics in Business.

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When a venture seems to be faltering, do you persist and hope that things will get better or do you cut your losses? Rich in case studies involving real business decisions and dilemmas, Escalation in Decision-Making reveals why social scientists believe that owners may not respond rationally to such...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Drummond, Helga
Otros Autores: Hodgson, Julia
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Farnham : Ashgate Pub., 2011.
Temas:
Decision making.
Economics > Psychological aspects.
Prise de décision.
Économie politique > Aspect psychologique.
decision making.
Decision making
Economics > Psychological aspects
Acceso en línea:Texto completo
Descripción
Sumario:When a venture seems to be faltering, do you persist and hope that things will get better or do you cut your losses? Rich in case studies involving real business decisions and dilemmas, Escalation in Decision-Making reveals why social scientists believe that owners may not respond rationally to such predicaments. Instead of exiting when the odds are clearly stacked against them, they re-invest and end up compounding their losses - a phenomenon known as escalation of commitment. Escalation in Decision Making is widely relevant to practitioners such as project managers in large organizations and.
Descripción Física:1 online resource (180 pages)
ISBN:9781409402374
1409402371

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