The network is your customer : five strategies to thrive in a digital age /

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"With clear analysis and practical frameworks, Rogers shows how any organization can apply the five strategies to meet its own key business objectives. He presents a wealth of case studies from numerous business, consumer, and nonprofit categories. And he offers a clear process for planning and...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Rogers, David L., 1970-
Format: Electronic eBook
Language:Inglés
Published: New Haven [Conn.] : Yale University Press, ©2010.
Subjects:
Business networks.
Social networks.
Digital media > Social aspects.
Digital media > Economic aspects.
Strategic planning.
Social Support
Réseaux d'affaires.
Réseaux sociaux.
Médias numériques > Aspect social.
Médias numériques > Aspect économique.
Planification stratégique.
BUSINESS & ECONOMICS > Customer Relations.
BUSINESS & ECONOMICS > E-Commerce > Auctions & Small Business.
Business networks
Digital media > Social aspects
Social networks
Strategic planning
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