Advertising and personal selling /

An authentic, simple and crisp presentation of the subject matter.; Various concepts have been explained in a lucid, pragmatic and student friendly language.; Covers the detailed syllabus of Delhi University for the students of B. Com. (H) III year.; Each paragraph is distinctly numbered and starts...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rajput, Namita
Otros Autores: Vasishth, Neeru
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mumbai [India] : Himalaya Pub. House, 2008.
Edición:1st ed.
Temas:
Advertising.
Selling.
Vente.
selling.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Selling
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Contents
  • 1.13;Nature and Importance of Advertising
  • 2.13;Advertising Budget
  • 3.13;Media Decisions
  • 4.13;Advertising Copy and Elements
  • 5.13;Advertising Appeals
  • 6.13;Measuring Advertising Effectiveness
  • 7. Advertising Agency
  • 8.13;Ethical and Legal Aspects of Advertising
  • 9.13;Nature and Importance of Personal Selling
  • 10.13;Customer Knowledge and Buying Motives
  • 11.13;Knowledge of Products and Markets
  • 12.13;Process of Effective Personal Selling
  • 13.13;Handling Objections
  • 14.13;Closing the Sale
  • 15.13;Customer Follow-up
  • 16.13;Sales Planning and Control
  • An Overview
  • 17.13;Sales Force Management : Recruitment and Selection
  • 18.13;Training and Development
  • 19.13;Direction and Supervision
  • 20.13;Motivation and Compensation
  • 21.13;Performance Appraisal.

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