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Advertising and personal selling /
An authentic, simple and crisp presentation of the subject matter.; Various concepts have been explained in a lucid, pragmatic and student friendly language.; Covers the detailed syllabus of Delhi University for the students of B. Com. (H) III year.; Each paragraph is distinctly numbered and starts...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mumbai [India] :
Himalaya Pub. House,
2008.
|
| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn712123525 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 110412s2008 ii a o 000 0 eng d | ||
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| 020 | |a 9781441687180 |q (electronic bk.) | ||
| 020 | |a 1441687181 |q (electronic bk.) | ||
| 020 | |a 1282802062 | ||
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| 020 | |a 8183189024 |q (electronic bk.) | ||
| 020 | |a 9788183189026 |q (electronic bk.) | ||
| 020 | |z 9788183189026 | ||
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| 035 | |a (OCoLC)712123525 |z (OCoLC)680627635 |z (OCoLC)700695701 |z (OCoLC)729026534 |z (OCoLC)764545113 |z (OCoLC)816593519 |z (OCoLC)842256704 |z (OCoLC)904075276 |z (OCoLC)961533300 |z (OCoLC)962631375 | ||
| 037 | |b 00065530 | ||
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| 072 | 7 | |a BUS |x 002000 |2 bisacsh | |
| 082 | 0 | 4 | |a 659.1 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Rajput, Namita. | |
| 245 | 1 | 0 | |a Advertising and personal selling / |c Namita Rajput, Neeru Vasishth. |
| 250 | |a 1st ed. | ||
| 260 | |a Mumbai [India] : |b Himalaya Pub. House, |c 2008. | ||
| 300 | |a 1 online resource (1 volume (various pagings)) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 500 | |a Title from PDF title page (viewed Apr. 12, 2011). | ||
| 505 | 0 | |a Cover -- Contents -- 1.13;Nature and Importance of Advertising -- 2.13;Advertising Budget -- 3.13;Media Decisions -- 4.13;Advertising Copy and Elements -- 5.13;Advertising Appeals -- 6.13;Measuring Advertising Effectiveness -- 7. Advertising Agency -- 8.13;Ethical and Legal Aspects of Advertising -- 9.13;Nature and Importance of Personal Selling -- 10.13;Customer Knowledge and Buying Motives -- 11.13;Knowledge of Products and Markets -- 12.13;Process of Effective Personal Selling -- 13.13;Handling Objections -- 14.13;Closing the Sale -- 15.13;Customer Follow-up -- 16.13;Sales Planning and Control -- An Overview -- 17.13;Sales Force Management : Recruitment and Selection -- 18.13;Training and Development -- 19.13;Direction and Supervision -- 20.13;Motivation and Compensation -- 21.13;Performance Appraisal. | |
| 520 | |a An authentic, simple and crisp presentation of the subject matter.; Various concepts have been explained in a lucid, pragmatic and student friendly language.; Covers the detailed syllabus of Delhi University for the students of B. Com. (H) III year.; Each paragraph is distinctly numbered and starts with relevant background of the subject.; Previous years questions have been given in the appendix for reference. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Selling. | |
| 650 | 6 | |a Vente. | |
| 650 | 7 | |a selling. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Selling |2 fast | |
| 700 | 1 | |a Vasishth, Neeru. | |
| 758 | |i has work: |a Advertising and Personal Selling (Text) |1 https://id.oclc.org/worldcat/entity/E39PCXf3KMQqhkJWMvyHrPRPDC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Rajput, Namita. |t Advertising and Personal Selling. |d New Delhi : Himalaya Publishing House, ©2008 |z 9788183189026 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=588553 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL588553 | ||
| 938 | |a ebrary |b EBRY |n ebr10416269 | ||
| 938 | |a EBSCOhost |b EBSC |n 327111 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 280206 | ||
| 938 | |a YBP Library Services |b YANK |n 3612370 | ||
| 994 | |a 92 |b IZTAP | ||