Sensory Marketing : Research on the Sensuality of Products.

What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers' senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch, taste, smell, sound, and...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Krishna, Aradhna
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken : Taylor & Francis, 2009.
Sujets:
Marketing > Psychological aspects.
New products > Psychological aspects.
Sensuality.
Senses and sensation.
Consumer behavior.
Psychology.
Astronomy.
Marketing > Aspect psychologique.
Sensualité.
Sens et sensations.
Consommateurs > Comportement.
Consumer behavior
Marketing > Psychological aspects
Senses and sensation
Sensuality
Marknadsföring > psykologiska aspekter.
Känslor.
Konsumentpsykologi.
Förnimmelser.
Produktutveckling > psykologiska aspekter.
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