Auditing Social Media : a Governance and Risk Guide.

This book provides auditors and risk managers with a primer on social media. It discusses what social media is, how it is being used as a tool within corporations, and how it should be monitored. In addition, it discusses the various risks involved with the use of social media (e.g., reputation/bran...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: MOAC
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken : John Wiley & Sons, 2011.
Sujets:
Business enterprises > Computer networks.
Customer relations > Technological innovations.
Internet marketing.
Social media.
Social Media
Entreprises > Réseaux d'ordinateurs.
Marketing sur Internet.
Médias sociaux.
social media.
BUSINESS & ECONOMICS > Auditing.
Business enterprises > Computer networks
Internet marketing
Social media
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