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The leader's guide to storytelling : mastering the art and discipline of business narrative /
How leaders can use the right story at the right time to inspire change and action. This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: spark...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2011.
|
| Colección: | J-B US non-Franchise Leadership.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Denning, Stephen. | |
| 245 | 1 | 4 | |a The leader's guide to storytelling : |b mastering the art and discipline of business narrative / |c Stephen Denning. |
| 260 | |a Hoboken : |b John Wiley & Sons, |c 2011. | ||
| 300 | |a 1 online resource (364 pages) | ||
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| 520 | |a How leaders can use the right story at the right time to inspire change and action. This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.: Stephen Denning has won awards from Financial Times, The Innovat. | ||
| 505 | 0 | |a The Leader's Guide to Storytelling; CONTENTS; Preface; Introduction; Part One: The Role of Story in Organizations; 1 Telling the Right Story: Choosing the Right Story for the Leadership Challenge at Hand; 2 Telling the Story Right: Four Key Elements of Storytelling Performance; Part Two: Eight Narrative Patterns; 3 Motivate Others to Action: Using Narrative to Ignite Action and Implement New Ideas; 4 Build Trust: Using Narrative to Communicate Who You Are; 5 Use Narrative to Build Your Brand: The World of Social Media; 6 Transmit Your Values: Using Narrative to Instill Organizational Values. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Communication in management. | |
| 650 | 0 | |a Public speaking. | |
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Communication in organizations. | |
| 650 | 6 | |a Communication en gestion. | |
| 650 | 6 | |a Art de parler en public. | |
| 650 | 6 | |a Communication dans l'entreprise. | |
| 650 | 6 | |a Communication dans les organisations. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Leadership. |2 bisacsh | |
| 650 | 7 | |a Business communication |2 fast | |
| 650 | 7 | |a Communication in management |2 fast | |
| 650 | 7 | |a Communication in organizations |2 fast | |
| 650 | 7 | |a Public speaking |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Denning, Stephen. |t Leader's Guide to Storytelling : Mastering the Art and Discipline of Business Narrative. |d Hoboken : John Wiley & Sons, Inc., ©2011 |z 9780470548677 |
| 830 | 0 | |a J-B US non-Franchise Leadership. | |
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