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Advertising and Chinese society : impacts and issues /
Annotation.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Frederiksberg, Denmark] : Portland, OR :
Copenhagen Business School Press ; Distribution, International Specialized Book Services,
2009.
|
| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Copyright Page; Contents; Preface; References; Chapter 1. Advertising and Chinese Society: An Overview; A Brief Profile of China; History; People; Government; Economy; A Brief Profile of Advertising in China; Yesterday and Today; Advertising Media; Advertising Industry Structure; Advertising Control; Chinese Consumers and Consumer Markets; Changes in Consumer Behavior; Changes in Consumer Behavior; Increasing Brand Choices; Changes in Cultural Values; Conclusion; References; Chapter 2. Advertising and Rising Consumerism in China; Greater China; Rising Economic Development.
- Rise of the Middle ClassRising Youth Market; Rising Nationalism: Local vs. Global; Share of Mind; Culture is Everything: Localization of Campaigns; Rising Consumer Awareness; Understanding Local Culture Is Key to Success in China; The Rise of Women as Big Spenders; Advertising Agencies in China; Mainland Chinese Shoppers Help with Hong Kong Economy; Conclusion; References; Chapter 3. Chinese Consumers' Attitudes Toward Advertising; Introduction; Consumer Attitudes and Advertising; Attitudes Toward Advertising in General; Chinese Consumers' Attitudes Toward Advertising.
- General Information of Advertising Exposure in ChinaChinese Young Consumers' Attitudes Toward Advertising; Conclusions; References; Acknowledgment; Chapter 4. Cultural Values Reflected in Chinese Advertisements: A Critical Analysis; The Case of China; Culture; Values; Cultural Values; Chinese Culture and Values; Modernity; Cultural Values in Chinese Advertising; Summary and Conclusions; References; Chapter 5. Consumer Reactions to Global and Local Advertising Appeals in China; Theoretical Considerations; Advertising with Global vs. Local Appeals; Data Collection and Analysis.
- Global Appeals Are fiReadfl as Signsor Beauty, Status, and CosmopolitanismLocal Appeals Are fiReadfl as oking Chinese Cultural Values or Nationalistic feelings; Discussion and Conclusion; Interpretations and Implications; References; Appendix: Research Method: Advertisements; Informants; Procedures; Analysis; Chapter 6. Advertising Law and Regulation in China; Introduction; The Ideological front of Chinese Advertising Regulation; The Administrative front of Chinese Advertising Regulation; The Legislative front of Chinese Advertising Regulation.
- Regulation on Advertising for Medical Products and ServicesRegulation on Tobacco Advertising; Regulation on Alcohol Advertising; Regulation on Advertising for food; Regulation on Advertising for Cosmetics; Regulation on Advertising for Real Estate; Regulation on Advertising Media; Regulation on Children's Advertising; Conclusion; References; Acknowledgement; Chapter 7. Confucianism, Trustworthiness, and Sex Appeal in Chinese Advertisements; Introduction; Sex Appeal and Advertising; Spokesperson's Trustworthiness; Sex, Confucianism, and Sex Appeal in Chinese Advertisements; Methodology.