Cargando…
--And the clients went wild! : how savvy professionals win all the business they want /
"While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. ... And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful mar...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
©2010.
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn702369060 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 110217s2010 njua ob 001 0 eng d | ||
| 040 | |a UMI |b eng |e pn |c UMI |d N$T |d CDX |d YDXCP |d E7B |d OCLCQ |d B24X7 |d REDDC |d OCLCQ |d HNW |d OCLCQ |d DEBSZ |d OCLCQ |d TEFOD |d OCLCF |d DKDLA |d OCLCO |d OCLCQ |d IDEBK |d EBLCP |d Z5A |d MHW |d COO |d OCLCO |d DEBBG |d TEFOD |d OCLCQ |d AZK |d LOA |d COCUF |d MOR |d PIFAG |d ZCU |d OCLCQ |d MERUC |d OCLCQ |d U3W |d STF |d WRM |d ICG |d AU@ |d NRAMU |d H9Z |d OCLCQ |d UAB |d DKC |d OCLCQ |d VT2 |d CEF |d C6I |d OCLCQ |d INARC |d UKCRE |d UKSSU |d BOL |d EYM |d OCLCQ |d OCLCO |d OCLCQ |d TOH |d OCLCQ |d OCLCO |d OCLCQ |d OCLCL | ||
| 015 | |a GBB065062 |2 bnb | ||
| 015 | |a GBB196764 |2 bnb | ||
| 016 | 7 | |a 015562283 |2 Uk | |
| 016 | 7 | |a 015869155 |2 Uk | |
| 019 | |a 659500837 |a 664572637 |a 680628125 |a 712994262 |a 729016797 |a 816574640 |a 871961676 |a 889018009 |a 961503898 |a 962692752 |a 966246266 |a 974508941 |a 974577059 |a 988486171 |a 992049949 |a 1037937410 |a 1038600433 |a 1043504663 |a 1045526754 |a 1097088812 |a 1103278624 |a 1103578906 |a 1114480171 |a 1145805261 |a 1153465064 |a 1192328834 |a 1240525265 |a 1244225295 | ||
| 020 | |a 9780470769881 |q (electronic bk.) | ||
| 020 | |a 0470769882 |q (electronic bk.) | ||
| 020 | |a 9780470769904 |q (electronic bk.) | ||
| 020 | |a 0470769904 |q (electronic bk.) | ||
| 020 | |a 0470601760 |q (cloth) | ||
| 020 | |a 9780470601761 |q (cloth) | ||
| 020 | |a 9780470769898 |q (ebk) | ||
| 020 | |a 0470769890 |q (ebk) | ||
| 020 | |a 1282728881 | ||
| 020 | |a 9781282728882 | ||
| 020 | |a 9786612728884 | ||
| 020 | |a 6612728884 | ||
| 020 | |z 9780470601761 | ||
| 020 | |z 9781118156292 |q (hbk.) | ||
| 020 | |z 1118156293 |q (hbk.) | ||
| 024 | 8 | |a 9780470601761 | |
| 029 | 1 | |a AU@ |b 000048822287 | |
| 029 | 1 | |a AU@ |b 000053266234 | |
| 029 | 1 | |a AU@ |b 000067094954 | |
| 029 | 1 | |a DEBBG |b BV041909178 | |
| 029 | 1 | |a DEBBG |b BV044146439 | |
| 029 | 1 | |a DEBSZ |b 372818927 | |
| 029 | 1 | |a DEBSZ |b 396417582 | |
| 029 | 1 | |a HEBIS |b 299815102 | |
| 029 | 1 | |a NZ1 |b 13540930 | |
| 029 | 1 | |a NZ1 |b 14255598 | |
| 035 | |a (OCoLC)702369060 |z (OCoLC)659500837 |z (OCoLC)664572637 |z (OCoLC)680628125 |z (OCoLC)712994262 |z (OCoLC)729016797 |z (OCoLC)816574640 |z (OCoLC)871961676 |z (OCoLC)889018009 |z (OCoLC)961503898 |z (OCoLC)962692752 |z (OCoLC)966246266 |z (OCoLC)974508941 |z (OCoLC)974577059 |z (OCoLC)988486171 |z (OCoLC)992049949 |z (OCoLC)1037937410 |z (OCoLC)1038600433 |z (OCoLC)1043504663 |z (OCoLC)1045526754 |z (OCoLC)1097088812 |z (OCoLC)1103278624 |z (OCoLC)1103578906 |z (OCoLC)1114480171 |z (OCoLC)1145805261 |z (OCoLC)1153465064 |z (OCoLC)1192328834 |z (OCoLC)1240525265 |z (OCoLC)1244225295 | ||
| 037 | |a CL0500000084 |b Safari Books Online | ||
| 037 | |a F6335F73-BC57-4D9D-A4E8-958813B7E43E |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 050 | 4 | |a HF5415.5 | |
| 072 | 7 | |a BUS |x 043000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 078000 |2 bisacsh | |
| 072 | 7 | |a KJS |2 bicssc | |
| 082 | 0 | 4 | |a 658.8 |2 22 |
| 084 | |a 85.40 |2 bcl | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a Kuzmeski, Maribeth. | |
| 245 | 1 | 0 | |a --And the clients went wild! : |b how savvy professionals win all the business they want / |c Maribeth Kuzmeski. |
| 246 | 3 | 0 | |a How savvy professionals win all the business they want |
| 260 | |a Hoboken, N.J. : |b Wiley, |c ©2010. | ||
| 300 | |a 1 online resource (xvii, 270 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 340 | |g polychrome. |2 rdacc |0 http://rdaregistry.info/termList/RDAColourContent/1003 | ||
| 347 | |a data file | ||
| 520 | |a "While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. ... And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods-traditional, online, or both-to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with ... And the Clients Went Wild!"--Resource description page | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Executive summary : the five core principles for turning clients and prospects into raving fans -- First principle : what are you doing that no one else is doing? : build client delight through your differentiation -- Second principle : focus your marketing on benefits, results, and a call to action : what's really in it for them -- Third principle : go viral! : create memorable impactful messaging worthy of a pass-along -- Fourth principle : leverage your business network for incremental growth : find and cultivate centers of influence to move your message fast -- Fifth principle : the critical importance of execution in your game plan : good execution is better than good strategy -- Create a playbook that fits your business and your personality : design your own marketing action plan -- Build a brand identity on a shoestring budget : spending time effectively can be worth more than money -- Find your niche : corner the market one segment at a time! -- Techniques for creating a memorable experience : give 'em something to talk about! -- Your best prospects come from referrals : scripts and strategies for increasing your introductions to others -- My website is working! : turn a bland site and your Internet presence into a moneymaker -- Social media : effective strategies that don't consume all of your time -- Permission-based marketing : strategies for successful e-mail and e-newsletters -- Traditional marketing still works : TV and cable advertising, newspaper, and other mediums that still cause people to buy -- Direct mail : simple principles for gaining sales from good old-fashioned mail -- Events and seminars : creating buzz and sales through group presentations -- Media methods to gain celebrity status : take advantage of hot topics, timely events, and unique twists to attract attention -- Special tactics for financial advisors : ten specific strategies working today. | |
| 588 | 0 | |a Print version record. | |
| 542 | |f Copyright © John Wiley and Sons |g 2010 | ||
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Success in business. | |
| 650 | 0 | |a Social media. | |
| 650 | 0 | |a Marketing |x Social aspects. | |
| 650 | 6 | |a Service à la clientèle. | |
| 650 | 6 | |a Succès dans les affaires. | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 6 | |a Marketing |x Aspect social. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Customer services |2 fast | |
| 650 | 7 | |a Marketing |x Social aspects |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 650 | 7 | |a Success in business |2 fast | |
| 758 | |i has work: |a --And the clients went wild! (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH9qTm3mcb74rdCX7kx4FX |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Kuzmeski, Maribeth. |t --And the clients went wild! |d Hoboken, N.J. : Wiley, ©2010 |z 9780470601761 |w (DLC) 2010005940 |w (OCoLC)551196167 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=573895 |z Texto completo |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780470601761/?ar |z Texto completo |
| 938 | |a Books 24x7 |b B247 |n bkb00036514 | ||
| 938 | |a Coutts Information Services |b COUT |n 14817520 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL573895 | ||
| 938 | |a ebrary |b EBRY |n ebr10419135 | ||
| 938 | |a EBSCOhost |b EBSC |n 335333 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 272888 | ||
| 938 | |a Internet Archive |b INAR |n andclientswentwi0000kuzm | ||
| 938 | |a YBP Library Services |b YANK |n 13035558 | ||
| 938 | |a YBP Library Services |b YANK |n 3427335 | ||
| 994 | |a 92 |b IZTAP | ||