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Brand America : the making, unmaking and remaking of the greatest national image of all time /
Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
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London :
Marshall Cavendish Business,
2010.
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| Edición: | 1st ed. |
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| Acceso en línea: | Texto completo |