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Brand America : the making, unmaking and remaking of the greatest national image of all time /
Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Marshall Cavendish Business,
2010.
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| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Anholt, Simon. | |
| 245 | 1 | 0 | |a Brand America : |b the making, unmaking and remaking of the greatest national image of all time / |c Simon Anholt and Jeremy Hildreth. |
| 250 | |a 1st ed. | ||
| 260 | |a London : |b Marshall Cavendish Business, |c 2010. | ||
| 300 | |a 1 online resource (198 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references (pages 191-195). | ||
| 505 | 0 | |a Cover; 1 Let Freedom and Cash Registers Ring: America as a Brand; 2 Brand of the Free: Launching Brand America; 3 Persuade or Perish: Brandishing Brand America; 4 To Know Us is to Love Us: The Guerilla Marketing of Brand America; 5 Arches Abroad: Privatizing Brand America; 6 Losing the Knack: Brand America in Decline; 7 Just Do It: An Open Letter to President Obama on Rejuvenating Brand America; endnotes; bibliography. | |
| 520 | |a Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Branding (Marketing) |z United States. | |
| 650 | 0 | |a Brand name products |z United States. | |
| 650 | 0 | |a Anti-Americanism. | |
| 651 | 0 | |a United States |x History. | |
| 651 | 0 | |a United States |x Foreign economic relations. | |
| 650 | 6 | |a Stratégie de marque |z États-Unis. | |
| 650 | 6 | |a Produits de marque |z États-Unis. | |
| 650 | 6 | |a Antiaméricanisme. | |
| 651 | 6 | |a États-Unis |x Histoire. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Anti-Americanism |2 fast | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a International economic relations |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 655 | 7 | |a History |2 fast | |
| 700 | 1 | |a Hildreth, Jeremy. | |
| 758 | |i has work: |a Brand America (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGdG9Wt4tFM8y3JYhxQhjK |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Anholt, Simon. |t Brand America. |b [Rev. ed.]. |d London : Marshall Cavendish Business, 2010 |z 9781905736560 |w (OCoLC)271774946 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=677969 |z Texto completo |
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