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Educating tomorrow's marketers.
The inspiration for this e-book emerged from the marketing education track of the 2009 annual conference of the Academy of Marketing, hosted by Leeds Metropolitan University. This conference track is always popular and lively, but 2009 was a vintage year, with 36 papers submitted. Such a wealth of m...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Bradford :
Emerald Group Pub.,
2010.
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| Series: | Marketing Intelligence and Planning: Volume 28, Edition 7.
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| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; The changing body of students; The uncomfortable mix of seduction and inexperience in vocational students' decision making; The student practitioner; The avatar lecturer: learning and teaching in Second Life; Marketing simulation games: student and lecturer perspectives; Large cohort assessment: depth, interaction and manageable marking; The employability attributes required of new marketing graduates; Key issues in marketing education: the marketing educators' view.