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Educating tomorrow's marketers.
The inspiration for this e-book emerged from the marketing education track of the 2009 annual conference of the Academy of Marketing, hosted by Leeds Metropolitan University. This conference track is always popular and lively, but 2009 was a vintage year, with 36 papers submitted. Such a wealth of m...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Bradford :
Emerald Group Pub.,
2010.
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| Series: | Marketing Intelligence and Planning: Volume 28, Edition 7.
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| Subjects: | |
| Online Access: | Texto completo |