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Modern Marketing Research.
The present book M̀odern Marketing Research ̀has been prepared considering needs of executives, students and teachers in the areas of marketing management. The book consists of eighteen chapters devoted to the techniques of marketing research. Each chapter discusses the respective subjects in detail...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi :
Himalaya Pub. House,
2008.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Mishra, M. N. | |
| 245 | 1 | 0 | |a Modern Marketing Research. |
| 250 | |a 2nd ed. | ||
| 260 | |a New Delhi : |b Himalaya Pub. House, |c 2008. | ||
| 300 | |a 1 online resource (355 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a COVER; CONTENTS; CHAPTER 1 : INTRODUCTION TO MARKETING RESEARCH; CHAPTER 2 : ORGANISATION OF MARKETING RESEARCH; CHAPTER 3 : MARKETING RESEARCH PROCESS; CHAPTER 4 : RESEARCH DESIGN; CHAPTER 5 : DETERMINING SOURCES OF DATA; CHAPTER 6 : COLLECTION OF PRIMARY DATA; CHAPTER 7 : DATA COLLECTION FORMS; CHAPTER 8 : ATTITUDE MEASUREMENT; CHAPTER 9 : SAMPLING PROCEDURES; CHAPTER 10 : SAMPLE SIZE; CHAPTER 11 : DATA COLLECTION AND FIELD FORCE; CHAPTER 12 : PROCESSING OF DATA; CHAPTER 13 : DATA ANALYSIS: PRELIMINARY CONSIDERATIONS; CHAPTER 14 : TEST OF SIGNIFICANCE; CHAPTER 15 : ANALYSIS OF ASSOCIATIONS. | |
| 505 | 8 | |a CHAPTER 16 : ANALYSIS OF EXPERIMENTSCHAPTER 17 : PRESENTATION OF RESEARCH REPORT; CHAPTER 18 : APPLICATIONS OF MARKETING RESEARCH IN INDIA. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a The present book M̀odern Marketing Research ̀has been prepared considering needs of executives, students and teachers in the areas of marketing management. The book consists of eighteen chapters devoted to the techniques of marketing research. Each chapter discusses the respective subjects in detail and in comprehensive manner. The book provides complete insights into and knowledge of the tools of marketing research. It has been designed to offer adequate materials to postgraduate and research students. The executives researches effectively with application of the tools and techniques described in the book. The teachers can acquire all the teaching materials at a place in the present book. Some specialized topics are given for advanced research and analysts. The book may be used by consultants to solve the problems of marketing management. Suitable examples of Indian conditions are given at appropriate places. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 7 | |a Marketing research |2 fast | |
| 758 | |i has work: |a Modern Marketing Research (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYTfHVXYf89b3wCWwykQfV |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Mishra, M.N. |t Modern Marketing Research. |d New Delhi : Himalaya Publishing House, ©2008 |z 9788184880984 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3011276 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL588455 | ||
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