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Marketing Research.
The title"Marketing Research" designed for those who are preparing for BBM course of Banglore University. It is the right time that those who are carving their careers in business management where they are exposed to marketing discipline and the core part is that of marketing research. The...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi :
Himalaya Pub. House,
2010.
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| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The title"Marketing Research" designed for those who are preparing for BBM course of Banglore University. It is the right time that those who are carving their careers in business management where they are exposed to marketing discipline and the core part is that of marketing research. The entire subject matter is divided into the first fifteen chapters another sixteenth chapter is reserved for skill development component -a specially treated part. The dryness of the subject is reduced considerably by simplicity and lucidity that percolate easy flow of the content of the matter. |
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| Descripción Física: | 1 online resource (333 pages) |
| ISBN: | 9789350433034 9350433036 |