Elements of Business Environment.
Business decisions and strategies are influenced by a number of external factors, generally referred to as Business Environment. The modern business is placed in a very complex and intricate environment. The constraints and opportunities provided by the nature of the economy and the economic system,...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New Delhi :
Himalaya Pub. House,
2010.
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Edición: | 2nd ed. |
Temas: | |
Acceso en línea: | Texto completo |
Sumario: | Business decisions and strategies are influenced by a number of external factors, generally referred to as Business Environment. The modern business is placed in a very complex and intricate environment. The constraints and opportunities provided by the nature of the economy and the economic system, political and legal framework, social system, geographical and ecological conditions, demographic factors etc., have profound impact on the business. The type of product to be manufactured and marketed, the marketing strategies to be employed, the way the busienss should be organised, the technolog. |
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Descripción Física: | 1 online resource (140 pages) |
Bibliografía: | Includes bibliographical references. |
ISBN: | 9789350432365 9350432366 1282812076 9781282812079 9786612812071 6612812079 1441675043 9781441675040 |