Brand Imitation.

1. BRANDING 2. BRAND IMITATION3. CONSUMER BEHAVIOUR AND BRAND IMITATION4. LAWS GOVERNING IMITATION.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Kaptan, S. S.
Other Authors: Pandey, Sanjay
Format: Electronic eBook
Language:Inglés
Published: New Delhi : Himalaya Pub. House, 2010.
Edition:2nd ed.
Subjects:
Brand choice.
Brand loyalty.
Marques de commerce > Choix.
Fidélité à une marque.
Brand choice
Brand loyalty
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