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Marketing Management.
The book on marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been included to enable the students to learn the application of marketing principles.
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
New Delhi :
Himalaya Pub. House,
2010.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Texto completo |