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The social media management handbook : everything you need to know to get social media working in your business /

"How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Smith, Nick, 1962-
Autres auteurs: Wollan, Robert, 1957-, Zhou, Catherine
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, N.J. : Wiley, 2010.
Sujets:
Accès en ligne:Texto completo