Net profit : how to succeed in digital business /

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"Online business can be a goldmine - or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to: Convert a brilliant idea into something tha...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Soskin, David, 1954-
Format: Electronic eBook
Language:Inglés
Published: Chichester, U.K. : Wiley, 2010.
Subjects:
Electronic commerce.
Success in business.
Commerce électronique.
Succès dans les affaires.
Electronic commerce
Success in business
Online Access:Texto completo
Table of Contents:
  • NET PROFIT; CONTENTS; Acknowledgements; Preface; About the author; Introduction; Chapter 1: The Digital Revolution
  • A Short History; Chapter 2: The Customers
  • Business Models; Chapter 3: The Product; Chapter 4: The Skills; Chapter 5: The Cash; Chapter 6: Marketing; Chapter 7: The Rest of the World; Chapter 8: The Future; Notes; Selected Bibliography; Index.

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