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Influencing Others : a Handbook to Persuasive Strategies.
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Menlo Park : Independence :
Crisp Publications, CENGAGE Learning [distributor]
June 1989 ;
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- ""TITLE""; ""COPYRIGHT""; ""ABOUT THE AUTHOR""; ""CONTENTS""; ""SECTION I: ABOUT PERSUASION""; ""ABOUT PERSUASION""; ""DEFINITIONS""; ""SELF-ASSESSMENT""; ""SCORING SUMMARY""; ""THE DIFFERENCE BETWEEN SKILLS AND STRATEGIES""; ""GOAL SETTING""; ""SECTION II: UNDERSTANDING THE WHY�S AND WHENS OF PERSUASION""; ""EXAMPLES OF PERSUASION""; ""COMMUNICATION MYTH #1""; ""AMOUNT OF RESISTANCE VERSUS THE SOURCE OF RESISTANCE""; ""DETERMINING THE TYPE OF AUDIENCE""; ""COMMUNICATION MYTH #2""; ""WHAT KIND OF AUDIENCE DO YOU HAVE?""; ""COMMUNICATION MYTH #3""
- ""MOVE YOUR AUDIENCE IN THE RICHT DIRECTION""""COMMUNICATION MYTH #4""; ""COMMUNICATION MYTH #5""; ""A PRACTICE SESSION""; ""IDENTIFYING TYPES OF AUDIENCES""; ""AUTHOR RESPONSE: (Compare Your Answers)""; ""GENERAL STRATEGIES BASED ON DEGREE OF RESISTANCE OR SUPPORT""; ""ACTIVELY UNFRIENDLY AUDIENCE STRATEGIES:""; ""UNFRIENDLY AUDIENCE STRATEGIES""; ""NEUTRAL AUDIENCE STRATEGIES""; ""COMMUNICATION MYTH #6""; ""UNDECIDED AUDIENCE STRATEGIES""; ""UNINFORMED AUDIENCE STRATEGIES""; ""SUPPORTIVE AUDIENCE STRATEGIES""; ""ACTIVELY SUPPORTIVE AUDIENCE STRATEGIES""; ""A WORD ABOUT MIXED AUDIENCES""
- ""REVIEW: SELECTING STRATEGIES FOR DIFFERENT AUDIENCES""""AUTHOR�S RESPONSES TO THE CASE STUDIES""; ""CASE #1:""; ""CASE #2:""; ""CASE #3""; ""CASE #4:""; ""WHAT�S NEXT?""; ""SECTION III: SOURCES OF RESISTANCE TO PERSUASION""; ""THE CRITICAL QUESTION TO ASK YOURSELF""; ""POSSIBLE SOURCES OF RESISTANCE""; ""A NEGATIVE IMAGE COMPROMISES YOUR CREDIBILITY""; ""COMMUNICATION MYTH #7""; ""AUDIENCE PERCEPTIONS""; ""AUDIENCE PERCEPTIONS""; ""CONFLICTING BELIEFS, ATTITUDES, OR VALUES""; ""CASE PROBLEM: BELIEFS, ATTITUDES, AND VALUES""; ""COMMUNICATION MYTH #8""; ""COMMUNICATION MYTH #9""
- ""A NOTE ABOUT “INFORMATION� AND “FACTS�""""REVIEW: IDENTIFYING SOURCES OF RESISTA+NCE IN DIFFERENT SITUATIONS""; ""COMMUNICATOR�S IMAGE""; ""CONFLICTING ATTITUDES, VALUES AND BELIEFS""; ""APATHY OR SKEPTICISM""; ""AUTHOR RESPONSE TO CASES""; ""CASE #1""; ""CASE #2""; ""CASE #3""; ""CASE #4""; ""CASE #5""; ""WHAT�S NEXT?""; ""SECTION IV: OVERCOMING RESISTANCE TO PERSUASION""; ""OVERCOMING IMAGE PROBLEMS""; ""OVERCOMING CONFLICTING AUDIENCE ATTITUDES, VALUES, OR BELIEFS""; ""OVERCOMING APATHY OR SKEPTICISM""; ""BE POSITIVE!""
- ""REVIEW: SELECTING PERSUASIVE STRATEGIES�THREE CASES""""AUTHOR RESPONSE TO SELECTING PERSUASIVE STRATEGIES""; ""STRATEGIES""; ""SECTION V: FINAL REVIEW""; ""NINE RESOLUTIONS FOR EFFECTIVE PERSUASION""