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Understanding the professional buyer : what every sales professional should know about how the modern buyer thinks and behaves /

Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing analysis and negotiation.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Cheverton, Peter
Other Authors: Velde, Jan Paul van der
Format: Electronic eBook
Language:Inglés
Published: London ; Philadelphia : Kogan Page, 2011.
Subjects:
Online Access:Texto completo

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