Understanding the professional buyer : what every sales professional should know about how the modern buyer thinks and behaves /

Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing analysis and negotiation.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cheverton, Peter
Otros Autores: Velde, Jan Paul van der
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Philadelphia : Kogan Page, 2011.
Temas:
Purchasing.
Selling.
Selling > Psychological aspects.
Achat.
Vente.
Vente > Aspect psychologique.
procurement.
purchasing.
selling.
BUSINESS & ECONOMICS > Marketing > Industrial.
Purchasing
Selling
Selling > Psychological aspects
Acceso en línea:Texto completo
Descripción
Sumario:Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing analysis and negotiation.
Descripción Física:1 online resource (xiv, 191 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780749461478
0749461470

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