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Data mining for business applications /
Data mining is already incorporated into the business processes in many sectors such as health, retail, automotive, finance, telecom and insurance as well as in government. This technology is well established in applications such as targeted marketing, customer churn detection and market basket anal...
| Clasificación: | Libro Electrónico |
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| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Washington, DC :
IOS Press,
©2010.
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| Colección: | Frontiers in artificial intelligence and applications ;
v. 218. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Data mining is already incorporated into the business processes in many sectors such as health, retail, automotive, finance, telecom and insurance as well as in government. This technology is well established in applications such as targeted marketing, customer churn detection and market basket analysis. It is also emerging as an important technology in a wide range of new application areas, such as social media, social networks and sensor networks. These areas pose new challenges both in terms of the nature of available data and the underlying support technology. This book contains extended v. |
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| Descripción Física: | 1 online resource (xiv, 98 pages) |
| ISBN: | 9781607506331 1607506335 |