Data-driven marketing : the 15 metrics everyone in marketing should know /

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"Every marketing department is under pressure to deliver, but some will thrive and some won't. Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area."--Jacket.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jeffery, Mark, 1965-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley, ©2010.
Temas:
Marketing research.
Marketing > Mathematical models.
Marketing > Case studies.
Marketing > Recherche.
Marketing > Modèles mathématiques.
Marketing > Études de cas.
BUSINESS & ECONOMICS > Marketing > Research.
Marketing
Marketing > Mathematical models
Marketing research
Effizienzmessung
Leistungskennzahl
Marketingaudit
marketing > mathématiques.
marketing > recherche évaluative.
marketing > modèle mathématique.
Case studies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know; CONTENTS; DOWNLOADABLE ROMI RESOURCES; ACKNOWLEDGMENTS; INTRODUCTION; Part I: Essentials; Chapter 1: The Marketing Divide; Chapter 2: Where Do You Start?; Chapter 3: The 10 Classical Marketing Metrics; Part II: 15 Metrics to Radically Improve Marketing Performance; Chapter 4: The Five Essential Nonfinancial Metrics; Chapter 5: Show Me the ROI!; Chapter 6: All Customers Are Not Equal; Chapter 7: From Clicks to Value with Internet Marketing Metrics; Part III: The Next Level; Chapter 8: Agile Marketing.

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