The Marketisation of Higher Education and the Student as Consumer.

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In recent years government policy in the UK has encouraged an expansion of Higher Education to increase participation with the express aim of creating a more educated workforce, capable of competing in international 'knowledge-based' economies. This expansion has led to competition between...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Molesworth, Mike
Other Authors: Scullion, Richard, Nixon, Elizabeth
Format: Electronic eBook
Language:Inglés
Published: Hoboken : Taylor & Francis Ltd., 2010.
Subjects:
College students as consumers.
Education, Higher.
Marketing.
Education.
Students as consumers.
Étudiants (Consommateurs)
Enseignement supérieur.
higher education.
marketing.
Students as consumers
College students as consumers
Education
Education, Higher
Marketing
Great Britain.
Great Britain
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